AI is transforming how sales, marketing, and customer engagement teams work. Professionals who know how to use it effectively gain a real edge in content creation, personalization, research, and campaign execution.
Built for anyone who works with customers, campaigns, or growth — no coding, no technical background needed.
Sales Professionals
Marketing Professionals
Customer Engagement Teams
Customer Success Teams
Business Development Teams
Digital Marketing Teams
Business Managers & Team Leads
Entrepreneurs & Business Owners
Administrative & Operations Professionals
A structured path from AI foundations to real-world sales, marketing & customer engagement application.
- What is AI, ML & Generative AI?
- Understanding LLMs
- AI capabilities & limitations
- Business applications across industries
- AI as a productivity assistant
- Choosing the right AI tool
- Why prompts succeed or fail
- Anatomy of an effective prompt
- RCCT Framework (Role, Context, Constraints, Task)
- Controlling tone, audience, format & style
- Weak vs. strong prompts
- Hands-on prompt exercises
- Zero-shot & one-shot prompting
- Few-shot & iterative prompting
- Prompt refinement & chaining
- Structured outputs
- Reusable prompt templates
- Cold outreach emails
- Follow-up sequences
- Sales proposals
- Lead qualification
- Objection handling
- Meeting prep
- Call summaries
- Account planning
- Social media content
- Marketing emails
- Blog articles
- Product descriptions
- Ad copy
- SEO content
- Content repurposing
- Customer communication
- Personalized messaging
- Support responses
- FAQ generation
- Onboarding content
- Success communications
- Survey & feedback analysis
- Market research with AI
- Competitor analysis
- Industry trend analysis
- Research prompting techniques
- Summarizing lengthy reports
- Extracting actionable insights
- Supporting decision-making
- Intro to AI image generation
- Image prompting structures
- Product images
- Social media creatives
- Brand campaign visuals
- Event marketing materials
- Design variations
- Brand consistency
- Intro to AI video generation
- Storyboarding with AI
- Advertising concepts
- Product demos
- Promotional videos
- Social media video campaigns
- Corporate comms videos
- Editing & refining AI videos
- Best practices
- Intro to Gemini Gems
- Role-specific AI assistants
- Sales Assistant Gem
- Marketing Assistant Gem
- Customer Support Assistant Gem
- Business Writing Assistant Gem
- Reusable prompt libraries
- Standardized workflows
- Sharing Gems across teams
- Intro to NotebookLM
- AI-powered knowledge bases
- Uploading business documents
- Summarizing reports
- Extracting key insights
- Creating FAQs
- Meeting & research summaries
- Knowledge sharing
- Understanding AI hallucinations
- Human-in-the-loop validation
- Verifying AI content
- Protecting confidential info
- Responsible use of customer data
- Copyright & IP considerations
- Ethical AI usage
- AI governance principles
- Organizational AI policies
- Best practices for adoption
By the end of the 2 days, you'll be equipped to apply AI confidently across your daily role.
Learning
Outcomes
- Understand AI, Generative AI & LLM fundamentals
- Apply prompt engineering for quality business outputs
- Create sales, marketing & CE content using AI
- Conduct AI-powered market research
- Generate marketing images, videos & campaign assets
- Design end-to-end AI-assisted campaigns
- Apply responsible AI & governance practices
Prerequisites
- ✓No programming knowledge required
- ✓Beginner-friendly, practical approach
- ✓Open to all non-technical roles
- ✓Basic computer literacy helpful
Delivery
Mode
- ✓Instructor-led with live demos
- ✓Guided hands-on practice
- ✓Virtual Instructor-Led (VILT)
- ✓Classroom-Based Training
Guided hands-on labs help you apply Generative AI to real sales, marketing & customer engagement scenarios — reusable prompts, templates and workflows you take back to work.
Prompt Engineering Practice
Apply RCCT, zero-shot, one-shot, few-shot & iterative prompting to sharpen your AI outputs.
Sales & Marketing Content Creation
Create sales emails, follow-ups, proposals, social posts, blogs & ad copy using AI.
AI-Powered Business Research
Use AI for market research, competitor analysis, personas & trend extraction.
AI Productivity Workflows
Build AI-assisted workflows for email drafting, reporting & daily business tasks.
AI Image Generation for Marketing
Create product visuals, social creatives & branded campaign assets with AI.
AI Video Prompting & Content Creation
Structure prompts for promo videos, product demos & social video campaigns.
Custom AI Assistants with Gemini Gems
Build reusable AI assistants for sales, marketing, support & productivity tasks.
Knowledge Management with NotebookLM
Organise documents, build AI knowledge bases & generate summaries.
Responsible AI Application
Practise validation, spot hallucinations & apply human-in-the-loop review.
Get practical experience across the AI tools professionals are already using in the workplace today.
ChatGPT
Google Gemini
Gemini Gems
NotebookLM
AI Image Tools
AI Video Tools
Learn From An Industry Expert
- 🏢CTO of Thulija Technologies, leading enterprise AI & digital transformation projects across public & private sectors.
- 🧠Expert in Generative AI, Prompt Engineering, Machine Learning & Enterprise AI Adoption.
- 🚀Hands-on trainer focused on practical business applications across Sales, Marketing, HR & Operations.
- 🎯Participants gain practical AI skills, reusable frameworks and confidence to implement AI successfully.
PROGRAMME INCLUDES
- ✓2 Days Instructor-Led Training
- ✓Hands-On AI Labs
- ✓Training Materials
- ✓Prompt Templates
- ✓3 Months Coaching
- ✓1 Year eLearning Access
Everything you need to know before enrolling. Still unsure? Reach out and we'll help.
Do I need any technical or programming background to join this course?
What AI tools will I learn to use?
Is the training instructor-led or self-paced?
Will I receive a certificate after completing the course?
Is this course HRD Corp claimable?
What if I have a group of employees who want to join together?
Can I apply what I learn immediately at work?
Join working professionals who have transformed how they sell, market and engage customers with AI. Secure your seat in the next batch today.
🚀 Enroll NowClaimable
Certification
Hands-on Labs
Included