INISIATIF PROGRAM LATIHAN BAGI SEKTOR
TIDAK FORMAL DAN KERJAYA TVET
Professional Certification in
Digital Marketing
(ID Kursus: CA7995000207) - Pensijilan Professional
Certificate Of Competency in
eRetail Startup (eCommerce)
(ID Kursus: CA8228000212) - Pensijilan Kompetensi
 
KUMPULAN SASARAN
Pekerja GIG ekonomi
Orang Berkerja Sendiri
Graduan Institusi TVET
Lepasan Sekolah
KELAYAKAN
Warganegara Malaysia
Umur 16-40 tahun
Tidak mecarum Perkeso
Menganggur <2 bulan
Pensijilan Oleh
certification
Inisiatif Program
Latihan Bagi
Sektor Tidak
Formal Dan
Kerjaya TVET
 
Professional Certification in
Digital Marketing
(ID Kursus: CA7995000207) -
Pensijilan Professional
Certificate Of Competency in
eRetail Startup (eCommerce)
(ID Kursus: CA8228000212) -
Pensijilan Kompetensi
 
Kursus Tajaan Penuh Kerajaan
ELAUN BULANAN RM 300 (TERTAKLUK TERMA & SYARAT)
Funding Schemes Available alt
Dapatkan sijil profesional dan perolehi kemahiran serta pengetahuan yang diperlukan untuk berjaya sebagai pakar pemasaran digital.
6 Hari / 48 Jam / 10 Modul
Tingkatkan potensi diri dan kembangkan kerjaya anda sebagai Pakar Pemasaran Digital dengan pensijilan antarabangsa dan tempatan.
Kursus tanggungan penuh kerajaan
Makan dan minum sepanjang latihan disediakan
Elaun bulanan RM300 (Tertakluk kepada Terma & Syarat)

Bilangan Hari

6 hari bersemuka / online

Tahap

Beginner to Intermediate

Penyampaian Kelas

Bersemuka/Online
Pertanyaan & Maklumat Lanjut

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    Key Learning Outcomes
    This course will provide participants an opportunity to understand the fundamental issues and challenges of digital marketing which includes customer psychology and segmentation, derive actionable insights from analytics and leverage digital marketing strategies to drive favorable business outcomes for your organization.
    By the end of the training program, participants will be able to:
    • Demonstrate practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs
    • Acquire analytical skills to develop digital marketing strategy effectively
    • Use new media such as mobile, online search, and social networking sites, and be able to apply measurement techniques to evaluate digital marketing efforts.
    • Demonstrate the ability to recognize the ongoing trends in global e-commerce markets and technology given the dynamic and rapidly changing digital landscape.
    • Optimize marketing campaigns based on campaign results

     
    Key Learning Outcomes
    This course will provide participants an opportunity to understand the fundamental issues and challenges of digital marketing which includes customer psychology and segmentation, derive actionable insights from analytics and leverage digital marketing strategies to drive favorable business outcomes for your organization.
    By the end of the training program, participants will be able to:
    • Demonstrate practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs
    • Acquire analytical skills to develop digital marketing strategy effectively
    • Use new media such as mobile, online search, and social networking sites, and be able to apply measurement techniques to evaluate digital marketing efforts.
    • Demonstrate the ability to recognize the ongoing trends in global e-commerce markets and technology given the dynamic and rapidly changing digital landscape.
    • Optimize marketing campaigns based on campaign results

    Course Modules Covered in the Professional Digital Marketer program
    Module 1: Introduction to Digital Marketing
    • Digital Marketing Entrepreneur Business Model
    • Traditional Business Mindset vs Digital Business Mindset
    • Trends in Digital Marketing
    • Building your Online Identity
    Module 2: Content Marketing
    • Content Marketing Fundamentals
    • Developing a Content Creation Framework
    • Digital Storytelling
    • Planning Content Strategy
    • Measuring and Analyzing Your Content
    • Developing Value based Marketing Mentality
    Module 3: Social Media Marketing
    • Developing a Social Media Strategy
    • Building a Content Strategy for Social Media
    • Using Social Media to Build Relationships
    • Social Media Listening and Monitoring
    • Extending Your Reach on Social Media
    • Social Media Advertising Strategies
    Module 4: Google Advertising
    • Getting Started with Google Ads
    • Building Your First Google Ads Campaign
    • Targeting Strategies for Your Google Ads
    • Optimizing Google Ads
    • Google Analytics Basics
    Module 5: Search Engine Optimization
    • SEO Basics
    • Google Business Profile
    • Keyword Research for SEO
    • On Page and Technical SEO
    • Optimizing Your Website for Results
    Module 6: Facebook Marketing
    • Introduction to Facebook
    • Setting up Facebook Page
    • Engagement with Prospects
    • Soft Sell Technique
    • Hard Sell Technique
    • Teaser Technique
    • Facebook Business Manager
    • Measuring Ads effectiveness
    • Closing Sale Techniques
    Module 7: Instagram Marketing
    • Introduction to Instagram for Business
    • Features and Functions of Instagram
    • Creating successful Instagram Marketing Strategy
    • Creating extraordinary Instagram Content
    • Strategies to get more Instagram followers
    • Setting up Instagram Ads
    • Analyzing Instagram Ads
    • Instagram Video Strategies
    Module 8: Email Marketing
    • Introduction to Email Marketing
    • Contact Management and Segmentation Strategy
    • Creating a High-Performing Emails
    • Analyzing Your Marketing Emails
    • Nurturing Leads Using Emails
    Module 9: Linkedin Marketing
    • LinkedIn Fundamentals
    • Driving LinkedIn Leads and Engagement
    • LinkedIn Ads
    • LinkedIn Strategies
    Module 10: Video Marketing
    • Video Production 101
    • Creating Successful Video Marketing Strategy
    • Types of Online Video Content
    • Successful YouTube Strategies using YouTube's Platform and Algorithm
    • Creating an Optimized YouTube Channel
    • Creating High-Performing Video Content
    • Analyzing & Tracking Video Metrics
    Our Training Methodology

    Practical Assignments

    We provide hands-on assignments that requires practical implementation.

    Virtual Coaching Sessions

    Online coaching sessions that happen over the phone, via video, or on a web platform.

    1 Year Access to LMS

    Get access to learning resources upto 1 year of class completion.

    Live Project Experience

    Hands-on learning and training gives participants the opportunity to experience real world situations.

    Online Assessments

    Participants can assess reflect on their own learning and their level/skills.

    Free Industry Webinars

    Stay current on market research trends, learn best practices through our webinar sessions.
    The Instructors
     
    kgopala
     
    Gopala
    Digital Marketing Master Trainer,
    HRDF Certified Trainer and Digital Marketing Consultant,
    Founder, Thulija Academy

    A serial entrepreneur and a technologist with more than a decade of experience in conceptualizing ideas, seizing opportunities, building operations, leading new business development initiatives and start-ups
    Apart from building businesses, he is also a speaker and consultant where he has provided consultation services on technology and business development for both start-ups and leading firms alike in the areas of internet technology, mobile, social and digital media, mobile technology, open source technologies and so on.
    He is Certified Digital Marketing Master Trainer, HRD Corp Certified Trainer and Principal Fellow of the Oxbridge Institute of Professional Development UK. He is also an alumni of the Alibaba Business School Netpreneur program.
     
    fahmi-idris
     
    Fahmi Idris
    Digital Marketing Master Trainer,
    Certified Facebook Marketing Professional,
    CEO, Centre of Digital Entreprenuership (CoDE Malaysia)

    Fahmi Idris is the CEO of Centre of Digital Entrepreneurship (CoDE Malaysia) , a digital entrepreneurship accelerator offering training, advisory and coaching with the objective reskilling and upskilling Malaysians and enabling the transfer of skills, tools and knowledge towards creating new dynamic digital entrepreneurs.
    Fahmi is also a digital marketing coach, practitioner and consultant specializing where he is actively involved in various organizations where he has proven track record of creating online entrepreneurs in Malaysia.
    He is a Facebook and Google Certified Professional, Certified Digital Marketing Master Trainer and HRD Corp Certified Trainer.
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    Key Features

    • 48 hours of instructor led training
    • Fully Online
    • Class recording available
    • Interactive Learning
    • Additional Coaching Sessions
    • 100% HRDF SBL-KHAS & MDEC MyWiT Claimable!

    Pre-Requisites

    • Basic Marketing Knowledge
    • Analytical Mindset
    • Willingness to self learn online
    • No prior experience is required
    • We will start from the very basics
    • Committed to complete all tasks

    Who Should Join

    • Startup business owners
    • Existing business owners looking to improve or develop new marketing strategies
    • Home business owners
    • Students
    • Anyone with interest of gaining knowledge in the field of digital marketing
    Program Key Highlights
    online-learning-2
    48 hours of Live Remote Online Learning
    learning-hours
    Additional Coaching Hours
    hands-on
    Live Hands-on Projects
    certification
    Dual Certification by Local & International Body
    mentor
    Mentorship with Industry Experts
    industry
    Designed for Beginners & Professionals
    • Course Code:

      DM101
    • Who Should Join:

      Anyone with interest to start up or want to refine their skills in marketing their businesses
    • Language:

      English
    • Dual Certification:

      Awarded by ICTC & UiTM
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    Get Professionally Certified
    Upon successfully completing this program, participants will be awarded the Professional Certification in Digital Marketing by the International Council for Technology Certifications (ICTC).
    This award is a validation to the efforts taken to master the domain expertise that will set you apart from your competition.
    Be a part of the global network of technology professionals and join the community across sectors.
     
     



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