Professional Certificate

in Digital Marketing

Training Program

Become a certified professional & gain essential
skills and knowledge needed to excel as
a digital marketing specialist.

6 Days / 48 Hours / 10 Modules
+ 3 month coaching + 1 year eLearning access

Digital Marketing
Professional
Certification
Training Program
 

Become a certified professional
& gain essential skills and
knowledge needed to excel as a
digital marketing professional
 
6 Days / 48 Hours / 10 Modules
+ 3 month coaching + 1 year eLearning access

Master the fundamentals of Digital Marketing to get a head start on your business or career.

In this course, we focus on the introduction and insights to a breadth of core and emerging skills related to digital channels and disciplines.
This course will provide the practical application of knowledge that allows you to emerge from the program prepared with the skills and experience that give you a competitive edge as you seek to enter the workforce to build a marketing career or as an entrepreneur.
 
Key Learning Outcomes

This course will provide participants an opportunity to understand the fundamental issues and challenges of digital marketing which includes customer psychology and segmentation, derive actionable insights from analytics and leverage digital marketing strategies to drive favorable business outcomes for your organization.
By the end of the training program, participants will be able to:

  • Demonstrate practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs
  • Acquire analytical skills to develop digital marketing strategy effectively
  • Use new media such as mobile, online search, and social networking sites, and be able to apply measurement techniques to evaluate digital marketing efforts.
  • Demonstrate the ability to recognize the ongoing trends in global e-commerce markets and technology given the dynamic and rapidly changing digital landscape.
  • Optimize marketing campaigns based on campaign results

 
Key Learning Outcomes

This course will provide participants an opportunity to understand the fundamental issues and challenges of digital marketing which includes customer psychology and segmentation, derive actionable insights from analytics and leverage digital marketing strategies to drive favorable business outcomes for your organization.
By the end of the training program, participants will be able to:

  • Demonstrate practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs
  • Acquire analytical skills to develop digital marketing strategy effectively
  • Use new media such as mobile, online search, and social networking sites, and be able to apply measurement techniques to evaluate digital marketing efforts.
  • Demonstrate the ability to recognize the ongoing trends in global e-commerce markets and technology given the dynamic and rapidly changing digital landscape.
  • Optimize marketing campaigns based on campaign results

Course Modules Covered in the Professional Digital Marketer program
Module 1: Introduction to Digital Marketing
  • Digital Marketing Entrepreneur Business Model
  • Traditional Business Mindset vs Digital Business Mindset
  • Trends in Digital Marketing
  • Building your Online Identity
Module 2: Content Marketing
  • Content Marketing Fundamentals
  • Developing a Content Creation Framework
  • Digital Storytelling
  • Planning Content Strategy
  • Measuring and Analyzing Your Content
  • Developing Value based Marketing Mentality
Module 3: Social Media Marketing
  • Developing a Social Media Strategy
  • Building a Content Strategy for Social Media
  • Using Social Media to Build Relationships
  • Social Media Listening and Monitoring
  • Extending Your Reach on Social Media
  • Social Media Advertising Strategies
Module 4: Google Advertising
  • Getting Started with Google Ads
  • Building Your First Google Ads Campaign
  • Targeting Strategies for Your Google Ads
  • Optimizing Google Ads
  • Google Analytics Basics
Module 5: Search Engine Optimization
  • SEO Basics
  • Google Business Profile
  • Keyword Research for SEO
  • On Page and Technical SEO
  • Optimizing Your Website for Results
Module 6: Facebook Marketing
  • Introduction to Facebook
  • Setting up Facebook Page
  • Engagement with Prospects
  • Soft Sell Technique
  • Hard Sell Technique
  • Teaser Technique
  • Facebook Business Manager
  • Measuring Ads effectiveness
  • Closing Sale Techniques
Module 7: Instagram Marketing
  • Introduction to Instagram for Business
  • Features and Functions of Instagram
  • Creating successful Instagram Marketing Strategy
  • Creating extraordinary Instagram Content
  • Strategies to get more Instagram followers
  • Setting up Instagram Ads
  • Analyzing Instagram Ads
  • Instagram Video Strategies
Module 8: Email Marketing
  • Introduction to Email Marketing
  • Contact Management and Segmentation Strategy
  • Creating a High-Performing Emails
  • Analyzing Your Marketing Emails
  • Nurturing Leads Using Emails
Module 9: Linkedin Marketing
  • LinkedIn Fundamentals
  • Driving LinkedIn Leads and Engagement
  • LinkedIn Ads
  • LinkedIn Strategies
Module 10: Video Marketing
  • Video Production 101
  • Creating Successful Video Marketing Strategy
  • Types of Online Video Content
  • Successful YouTube Strategies using YouTube's Platform and Algorithm
  • Creating an Optimized YouTube Channel
  • Creating High-Performing Video Content
  • Analyzing & Tracking Video Metrics
Our Training Methodology
The Instructors
 
 
Gopala
Digital Marketing Master Trainer,
HRDF Certified Trainer and Digital Marketing Consultant,
Founder, Thulija Academy

A serial entrepreneur and a technologist with more than a decade of experience in conceptualizing ideas, seizing opportunities, building operations, leading new business development initiatives and start-ups
Apart from building businesses, he is also a speaker and consultant where he has provided consultation services on technology and business development for both start-ups and leading firms alike in the areas of internet technology, mobile, social and digital media, mobile technology, open source technologies and so on.
He is Certified Digital Marketing Master Trainer, HRD Corp Certified Trainer and Principal Fellow of the Oxbridge Institute of Professional Development UK. He is also an alumni of the Alibaba Business School Netpreneur program.
 
 
Fahmi Idris
Digital Marketing Master Trainer,
Certified Facebook Marketing Professional,
CEO, Centre of Digital Entreprenuership (CoDE Malaysia)

Fahmi Idris is the CEO of Centre of Digital Entrepreneurship (CoDE Malaysia) , a digital entrepreneurship accelerator offering training, advisory and coaching with the objective reskilling and upskilling Malaysians and enabling the transfer of skills, tools and knowledge towards creating new dynamic digital entrepreneurs.
Fahmi is also a digital marketing coach, practitioner and consultant specializing where he is actively involved in various organizations where he has proven track record of creating online entrepreneurs in Malaysia.
He is a Facebook and Google Certified Professional, Certified Digital Marketing Master Trainer and HRD Corp Certified Trainer.
Program Key Highlights

online-learning-2
48 hours of Live Remote Online Learning
learning-hours
Additional Coaching Hours
hands-on
Live Hands-on Projects
certification
Dual Certification by Local & International Body
mentor
Mentorship with Industry Experts
industry
Designed for Beginners & Professionals

Get Professionally Certified

Upon successfully completing this program, participants will be awarded the Professional Certification in Digital Marketing by the International Council for Technology Certifications (ICTC).
This award is a validation to the efforts taken to master the domain expertise that will set you apart from your competition.
Be a part of the global network of technology professionals and join the community across sectors.
Get in Touch With Us Today!

This training program is suitable for anyone who intends to enter into the field of Digital Marketing.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
Program Fee

MYR 6800 per pax.
Funding price MYR 3700 per pax .

Funding Schemes for Companies who are claiming from their HRDF levy or from the MDEC MyWiT scheme.

Limited scholarships available for early self applying individual applicants.

Find out how you can qualify for a scholarship.

Enquire NOW on the various funding options available.

One-time fee. One year access to course materials and resources.
 
 



READY TO KICKSTART YOUR Digital Marketing JOURNEY?
Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at info@thulija.com or +60123661502
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