Professional Certificate

in Programmatic Advertising

Training Program
 

Become a certified professional & gain essential
skills and knowledge needed to excel as
a programmatic advertising specialist.

6 Days / 48 Hours / 10 Modules
+ 3 month coaching + 1 year eLearning access

Next batch starts soon

Limited seats available

Hurry Up. Talk to Us Now.


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Programmatic Advertising
Professional
Certification
Training Program
 

Become a certified

professional skills and

knowledge needed to excel as

a Programmatic Advertising specialist.
 
6 Days / 48 Hours / 10 Modules
+ 3 month coaching + 1 year eLearning access

Next batch starts on 1st February 2024

Limited seats available
Hurry Up. Talk to Us Now.


00

days


00

hours


00

minutes


00

seconds


Master the fundamentals of Programmatic Advertising to get a head start on your business or career.

Programmatic Advertising is Its adoption over the years, the benefits for advertisers, the benefits for publishers, and the marketing objectives one can achieve
This course will provide the practical application of knowledge that allows you to emerge from the program prepared with the skills and experience that give you a competitive edge as you seek to enter the workforce to build a Programmatic Advertising career
 
Key Learning Outcomes

This course will provide participants an opportunity to understand the fundamental issues and challenges of programmatic advertising which includes customer psychology and segmentation, derive actionable insights from analytics and leverage programmatic advertising strategies to drive favorable business outcomes for your organization.
By the end of the training program, participants will be able to:

  • Understand the Fundamentals
  • Navigate Programmatic Platforms
  • Campaign Planning and Execution
  • Data Analysis and Optimization
  • Audience Targeting and Segmentation
  • Ad Creative Optimization
  • Compliance and Regulations
  • Campaign Measurement and Reporting
  • Industry Trends and Emerging Technologies
 
Key Learning Outcomes

This course will provide participants an opportunity to understand the fundamental issues and challenges of programmatic advertising which includes customer psychology and segmentation, derive actionable insights from analytics and leverage programmatic advertising strategies to drive favorable business outcomes for your organization.
By the end of the training program, participants will be able to:

  • Understand the Fundamentals
  • Navigate Programmatic Platforms
  • Campaign Planning and Execution
  • Data Analysis and Optimization
  • Audience Targeting and Segmentation
  • Ad Creative Optimization
  • Compliance and Regulations
  • Campaign Measurement and Reporting
  • Industry Trends and Emerging Technologies
Main 5 Things Covered in the Professional Programmatic Advertising Program
The Players & Tools Involved in Programmatic Advertising
  • Ad Exchange
  • Demand-Side Platform
  • Supply-Side Platform
  • Ad Server
  • Data-Management Platform
  • Agency Trading Desk
  • Ad Fraud Protection Platform
  • Ad Viewability Solution
  • Brand Safety Solution
  • Creative Management Platform
  • Dynamic Creative Optimization Platform
  • Ad Order Management System
  • Digital Asset Management Platform
  • Web Analytics Platform
  • Marketing Attribution Platform
  • Tag Management System
Media Buying Methods
  • Real Time Bidding (RTB)
  • Open Auctions
  • Private Auctions
  • Programmatic Direct
  • Preferred Deals
  • Guaranteed Deals
Types Of Programmatic Ads
  • Programmatic Display Ads
  • Video Ads
  • Native Ads
  • TV Ads
  • Audio Ads
  • Programmatic Digital Out-Of-Home Ads
Targeting Methods
  • Contextual Targeting
  • Placement Targeting
  • Demographics Targeting
  • Geo-Targeting
  • Lookalike / AI Audience Targeting
  • 3rd-Party Audience Segment Targeting
  • Layered Targeting
  • Standard Remarketing
  • Dynamic Remarketing
  • Custom Remarketing
Planning & Strategies
  • Media Planning
  • The Process of Creating a Media Plan
  • Ad Operations for Advertisers
Our Training Methodology
Program Key Highlights

online-learning-2
48 hours of Live Remote Online Learning
learning-hours
Additional Coaching Hours
hands-on
Live Hands-on Projects
certification
Certification by International Body
mentor
Mentorship with Industry Experts
industry
Designed for Beginners & Professionals

Get Professionally Certified

Upon successfully completing this program, participants will be awarded the Professional Certification in Programmatic Advertising by the International Council for Technology Certifications (ICTC).
This award is a validation to the efforts taken to master the domain expertise that will set you apart from your competition.
Be a part of the global network of technology professionals and join the community across sectors.
Get in Touch With Us Today!

This training program is suitable for anyone who intends to enter into the field of Programmatic Advertising.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
Program Fee

Public program price MYR 6800 per pax.
HRDC Claimable MYR 3700 per pax .


Limited scholarships available for early self applying individual applicants.

Find out how you can qualify for a scholarship.

Enquire NOW

One-time fee. One year access to course materials and resources.
 
 



READY TO KICKSTART YOUR PROGRAMMATIC ADVERTISING JOURNEY?
Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at info@thulija.com or +60123661502
Contact us on Whatsapp for more enquiries