Master the fundamentals of Programmatic Advertising to get a head start on your business or career.
Programmatic Advertising is Its adoption over the years, the benefits for advertisers, the benefits for publishers, and the marketing objectives one can achieve
This course will provide the practical application of knowledge that allows you to emerge from the program prepared with the skills and experience that give you a competitive edge as you seek to enter the workforce to build a Programmatic Advertising career
This course will provide the practical application of knowledge that allows you to emerge from the program prepared with the skills and experience that give you a competitive edge as you seek to enter the workforce to build a Programmatic Advertising career
Duration
6 days online
+ 3 mth coaching
+ 1 yr elearning
+ 3 mth coaching
+ 1 yr elearning
Level
Beginner to Intermediate
Delivery
100% Online - Instructor Led
Request for more Information
Main 5 Things Covered in the Professional Programmatic Advertising Program
The Players & Tools Involved in Programmatic Advertising
- Ad Exchange
- Demand-Side Platform
- Supply-Side Platform
- Ad Server
- Data-Management Platform
- Agency Trading Desk
- Ad Fraud Protection Platform
- Ad Viewability Solution
- Brand Safety Solution
- Creative Management Platform
- Dynamic Creative Optimization Platform
- Ad Order Management System
- Digital Asset Management Platform
- Web Analytics Platform
- Marketing Attribution Platform
- Tag Management System
Media Buying Methods
- Real Time Bidding (RTB)
- Open Auctions
- Private Auctions
- Programmatic Direct
- Preferred Deals
- Guaranteed Deals
Types Of Programmatic Ads
- Programmatic Display Ads
- Video Ads
- Native Ads
- TV Ads
- Audio Ads
- Programmatic Digital Out-Of-Home Ads
Targeting Methods
- Contextual Targeting
- Placement Targeting
- Demographics Targeting
- Geo-Targeting
- Lookalike / AI Audience Targeting
- 3rd-Party Audience Segment Targeting
- Layered Targeting
- Standard Remarketing
- Dynamic Remarketing
- Custom Remarketing
Planning & Strategies
- Media Planning
- The Process of Creating a Media Plan
- Ad Operations for Advertisers
Our Training Methodology
Practical Assignments
We provide hands-on assignments that requires practical implementation.
Virtual Coaching Sessions
Online coaching sessions that happen over the phone, via video, or on a web platform.
1 Year Access to LMS
Get access to learning resources upto 1 year of class completion.
Live Project Experience
Hands-on learning and training gives participants the opportunity to experience real world situations.
Online Assessments
Participants can assess reflect on their own learning and their level/skills.
Free Industry Webinars
Stay current on market research trends, learn best practices through our webinar sessions.
Key Features
- 48 hours of instructor led training
- Fully Online
- Class recording available
- Interactive Learning
- Additional Coaching Sessions
- 100% HRDF SBL-KHAS & MDEC MyWiT Claimable!
Pre-Requisites
- Basic Advertising Knowledge
- Analytical Mindset
- Willingness to self learn online
- No prior experience is required
- We will start from the very basics
- Committed to complete all tasks
Who Should Join
- Startup business owners
- Existing business owners looking to improve or develop new advertising strategies
- Home business owners
- Students
- Anyone with interest of gaining knowledge in the field of Programmatic Advertising
Program Key Highlights
48 hours of Live Remote Online Learning
Additional Coaching Hours
Live Hands-on Projects
Certification by International Body
Mentorship with Industry Experts
Designed for Beginners & Professionals
- Course Code:PA101
- Who Should Join:Anyone with interest to start up or want to refine their skills in advertising their businesses
- Language:English
- Certification:Awarded by ICTC
Get Professionally Certified
Upon successfully completing this program, participants will be awarded the Professional Certification in Programmatic Advertising by the International Council for Technology Certifications (ICTC).
This award is a validation to the efforts taken to master the domain expertise that will set you apart from your competition.
Be a part of the global network of technology professionals and join the community across sectors.
Get in Touch With Us Today!
This training program is suitable for anyone who intends to enter into the field of Programmatic Advertising.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
Program Fee
Public program price MYR 6800 per pax.
HRDC Claimable MYR 3700 per pax .
Limited scholarships available for early self applying individual applicants.
Find out how you can qualify for a scholarship.
Enquire NOW
One-time fee. One year access to course materials and resources.
Thulija Academy is a HRDF registered training provider. Our panel of expert trainers provide technology training for some of the biggest organizations in Asia.
READY TO KICKSTART YOUR PROGRAMMATIC ADVERTISING JOURNEY?
Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at info@thulija.com or +60123661502
Contact us on Whatsapp for more enquiries