Take the next step in learning business
analytics and be on your way to become an expert in the field
The Business Analytics Expert Certification provided by IABAC is globally recognised, and is concerned with the practical application of business analytics concepts to industrial functions. It covers concepts such as Statistics, Machine Learning basics, Decision modelling, Forecasting and Clustering.
Duration
5 days / 40 hours
Level
Beginner to Intermediate
Delivery
100% Online - Instructor Led
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Key Features
- 40 hours of instructor led training
- Fully Online
- Class recording available
- Interactive Learning
- Additional Coaching Session
- 100% HRDF SBL-KHAS Claimable!
Pre-Requisites
- IABAC BAF (Business Analytics Foundation) is a prerequisite.
- Training: Though formal training is not mandatory; it is recommended to attend IABAC® registered course for Certified Business Analytics Expert through Registered Education Partners
Who Should Join
- Individuals seeking business analytics knowledge
- Manager and senior professionals in decision making roles
- Beginners and students aspiring career in Business Analytics
Key Learning Outcomes
Upon completion, participants should be able to demonstrate each of the following outcome:-
- Build a strategic plan of how your business (or your employer's business) can leverage data for superior performance
- Be able to understand how to measure business performance
- Become familiar with modern business analytics techniques
- Understand stakeholder mapping
- Learn about end-to-end process mapping
- Develop an understanding of the H2R, R2R, S2P , O2C end-to-end processes in a corporation
- Define metrics
- Perform benchmarking
IABAC Exam Information
Materials Permitted
- The examination is ‘closed book’.
- No material permitted and No Internet Access
Exam duration & format
- The computer-based exam is timed for 120 mins (No breaks allowed)
- The exam consists of 20 scenario based multiple-choice questions with three difficulty levels: easy, medium and difficult questions
- Each question carries 10 Marks
- No Negative marking
Exam mode
- IABAC® certification exam is computer based and conducted through IABAC® Exam portal only
- Candidates require a computer with internet and webcam (video and audio) to take the exam
- Computer screen recording permission should be granted
Pass criteria
- The candidate needs to score 60% or higher in order to pass the examination
- The results will be declared after validation of the exam recording video session and identity proof verification
Results timeline
- The preliminary results are usually released within 9 days of the exam date
- The official results are usually released within 15 days from the exam date
Certificate Issuance
- IABAC® e-certificate will be issued through the candidate’s registered email
- The e-certificate is digital verifiable at https://www.iabac.org/verify-certificate
- The candidate has license to share digital certificate validation in professional networking portals such as www.linkedin.com
- The candidate has a license to print physical copy (hardcopy) of the certificate
Course Modules Covered in the Business Analytics
Expert Certification program
Module 1 - Business Analytics Foundation
Business Analytics Foundation
- Business Analytics Overview
- Evolution of Business Analytics
- Data Driven Decision process
- Classification of Business Analytics
- Business Analytics Modelling
Module 2 - Statistics
Statistics
- Statistics Overview: Descriptive and Inferential
- Basic Terminologies in Statistics
- Cochran’s min sample size
- Types of Data: Nominal, Ordinal, Discrete and Continuous
- Random Sampling: Simple Random, Stratified, Cluster and Systematic
- Biased Sampling Techniques
- Exploratory Data Analysis
- Measures of Central Tendencies: Mean, Median and Mode
- Data Variability: Range, Variance and Standard Deviation
- Distributions: Normal Distribution/ Gaussian Distribution
- Histogram, Standard Score / Z - Value
- Empirical Rule
- Normality Testing: Skewness and Kurtosis
- Correlation, Direct and Indirect Correlations
- Pearson Correlation Coefficient
Module 3 - Data Strategy
Data Strategy
- Organisation Data Architecture
- Structured, Semi Structured and Unstructured Data
- Measures, Controls and Quality Data
- Data Warehouses and Data Lakes
- Data Strategy aligned with Business Analytics
Module 4 - Machine Learning Overview
Machine Learning Overview
- Machine Learning as a tool kit for Business Analytics Analysis
- Machine Learning Algorithms types
- Application of Machine Learning for Predictive Analytics.
Module 5 - Optimization Models
Optimization Models
- Prescriptive Analytics with Low Uncertainty
- Mathematical Modelling and Decision Modelling
- Break Even Analysis
- Product Pricing with Prescriptive Modelling
- Building an Optimization Model
- Case Study 1: Network Optimization
- Assignment 1: Optimum Manufacturing Quantity
Module 6 - Predictive Analytics With Regression
Predictive Analytics With Regression
- Mathematics beyond Linear Regression
- Hands on: Regression Modelling in Excel
- Case Study 2: Decision with Regression Analysis
- Assignment 2: Design Marketing Decision board
Module 7 - Decision Modelling
Decision Modelling
- Prescriptive Analytics with High Uncertainty
- Comparing Decisions in Uncertain Settings
- Decision Trees for Decision Modelling
- Case Study 3: Decision modelling
- Case Study 4: Decision modelling with Monte Carlo Simulation
Module 8 - Visualization Tool: Tableau
Visualization Tool: Tableau
- Tableau Interface, Dimensions and Measures, Filter Shelf
- Distributing and Publishing
- Connecting to Data Source
- Connecting to Sources, Excel, Databases, pdf. Extracting and Interpreting Data
- Charts and plots with Super Store data
- Compound Plots: Stacked bar graph, heat maps
Module 9 - Forecasting and Clustering
Forecasting and Clustering
- Forecasting Time Series Data for Sales
- Clustering/ Segmentation
Module 10 - Project
Project
- Implementing Business Analytics In An IT Enabled Company
Our Training Methodology
Practical Assignments
We provide hands-on assignments that requires practical implementation.
Virtual Coaching Sessions
Online coaching sessions that happen over the phone, via video, or on a web platform.
1 Year Access to LMS
Get access to learning resources upto 1 year of class completion.
Live Project Experience
Hands-on learning and training gives participants the opportunity to experience real world situations.
Online Assessments
Participants can assess reflect on their own learning and their level/skills.
Free Industry Webinars
Stay current on market research trends, learn best practices through our webinar sessions.
Program Key Highlights

40 hours of Remote Online Learning

Additional Coaching Hours

Live Hands-on Projects

Certified by International Body

Mentorship with Industry Experts

Designed for Beginners & Professionals
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Program Benefits
International Credential
IABAC® is a widely recognized credentialing framework based on European commission funded EDISON Data Science body of knowledge. This credential provides distinction as high potential certified Data Science Professionals enabling better career prospects.
Global Opportunities
IABAC® certification provides global recognition of the relevant skills, thereby opening opportunities across the world.
Specialization
IABAC Certification designed to cater to the job requirements of all experience levels and specializations, which suits roles aligned with the industry standards.
Relevant and updated
IABAC® CPD (Continuing Professional Development) program enables credential holders to update their skills and stay relevant to the industry requirements.
Higher Salaries
On an average, a certified professional earns 30-40% more than their non-certified as per recent study by Forbes.
Summits & Webinars
In addition, IABAC members will have exclusive access to seminars and Data Science summits organised by IABAC partners across the globe.

Get Professionally Certified
Upon successfully completing this program, participants will be awarded the Business Analytics Expert Certification by International Association of Business Analytics Certification (IABAC).
This award is a validation to the efforts taken to master the domain expertise that will set you apart from your competition.
Be a part of the global network of data science professionals and join the community across sectors.
Get in Touch With Us Today!
This training program is suitable for anyone who intends to enter into the field of Analytics. This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
Program Fee
Funding price MYR 3700 per pax .

Funding Schemes for Companies who are claiming from their HRDF levy or from the MDEC MyWiT scheme.
Limited scholarships available for early self applying individual applicants.
Find out how you can qualify for a scholarship.
Enquire NOW on the various funding options available.
Limited scholarships available for early self applying individual applicants.
Find out how you can qualify for a scholarship.
Enquire NOW on the various funding options available.
One-time fee. One year access to course materials and resources.

Thulija Academy is a HRDF registered training provider. Our panel of expert trainers provide technology training for some of the biggest organizations in Asia.
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