Kickstart Your Digital Marketing Journey – Master the Fundamentals & Build In-Demand Skills!
In today's digital era, businesses are rapidly shifting online, creating an urgent demand for skilled digital marketers. Whether you're an entrepreneur, student, or professional looking to upskill, the Certified Digital Marketing Associate (CDM-A) program is your gateway into the digital marketing world.
This foundational certification equips you with essential digital marketing strategies, industry tools, and hands-on skills to kickstart your career or grow your business.
Join us for this highly practical and industry-relevant training to build real-world digital marketing expertise!
This foundational certification equips you with essential digital marketing strategies, industry tools, and hands-on skills to kickstart your career or grow your business.
Join us for this highly practical and industry-relevant training to build real-world digital marketing expertise!
Duration
3 days online
+ 3 mth coaching
+ 1 yr elearning
+ 3 mth coaching
+ 1 yr elearning
Level
Beginner / Level 1
Delivery
100% Online - Instructor Led
Request for more Information
Course Modules Covered in the Programme
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Digital Marketing Ecosystem & Key Channels
- Understanding the Customer Journey & Marketing Funnel
- Digital Trends & Emerging Technologies
Module 2: Website & User Experience (UX) Fundamentals
- Importance of a Business Website in Digital Marketing
- Website Structure & UX Principles
- Introduction to Content Management Systems (WordPress, Shopify)
- Basics of Mobile Optimization & Page Speed Performance
Module 3: Search Engine Optimization (SEO) Fundamentals
- How Search Engines Work
- On-Page SEO Basics (Meta Tags, Headings, URL Structure)
- Off-Page SEO Basics (Backlinks & Domain Authority)
- Introduction to Keyword Research
- Free SEO Tools Overview (Google Search Console, Ubersuggest)
Module 4: Branding & Digital Identity
- What is a Brand? Importance in Digital Marketing
- Creating a Digital Brand Identity
- Basics of Logo Design & Color Psychology
- Brand Voice, Tone, and Online Reputation
Module 5: Social Media Marketing (SMM)
- Overview of Major Social Media Platforms (Facebook, Instagram, LinkedIn, TikTok)
- Organic vs Paid Social Media Marketing
- Creating Engaging Social Media Content
- Basics of Community Engagement & Audience Interaction
Module 6: Content Marketing
- Understanding Content Marketing in Digital Strategy
- Types of Content: Blog, Video, Infographics, Podcasts
- Basics of Storytelling & Copywriting for Digital Platforms
- Creating & Managing a Content Calendar
Module 7: Influencer & Community Marketing
- Role of Influencers in Digital Marketing
- Identifying & Collaborating with Influencers
- Basics of Community Building & Engagement Strategies
- Case Study: Successful Community-Driven Brands
Module 8: Digital Marketing Strategy & Planning
- Developing a Simple Digital Marketing Strategy
- Understanding Marketing Goals & Budgeting
- Basics of Target Audience & Buyer Personas
- Integrating Multiple Digital Channels for a Cohesive Strategy
Module 9: Introduction to Digital Marketing Tools & Automation
- Overview of Free & Paid Digital Marketing Tools
- Basics of Social Media Management Tools (Hootsuite, Buffer)
- Introduction to Email Marketing Tools (Mailchimp, Zoho)
- Role of AI & Automation in Digital Marketing
Module 10: Capstone Project – Hands-on Mini Digital Marketing Plan
- Group Activity: Creating a Basic Digital Marketing Plan
- Case Study Analysis & Strategy Presentation
Module 11: Career Pathways & Future Learning
- Digital Marketing Career Opportunities
- Overview of Professional-Level Certifications
- Roadmap for Skill Development & Specialization
Final Assessment & Certification Exam
- Multiple-Choice Exam
- Submission of Capstone Project
Our Training Methodology
Practical Assignments
We provide hands-on assignments that requires practical implementation.
Virtual Coaching Sessions
Online coaching sessions that happen over the phone, via video, or on a web platform.
1 Year Access to LMS
Get access to learning resources upto 1 year of class completion.
Live Project Experience
Hands-on learning and training gives participants the opportunity to experience real world situations.
Online Assessments
Participants can assess reflect on their own learning and their level/skills.
Free Industry Webinars
Stay current on market research trends, learn best practices through our webinar sessions.
The Instructors
Gopala
Digital Marketing Master Trainer,
HRDF Certified Trainer and Digital Marketing Consultant,
Founder, Thulija Academy
HRDF Certified Trainer and Digital Marketing Consultant,
Founder, Thulija Academy
A serial entrepreneur and a technologist with more than a decade of experience in conceptualizing ideas, seizing opportunities, building operations, leading new business development initiatives and start-ups
Apart from building businesses, he is also a speaker and consultant where he has provided consultation services on technology and business development for both start-ups and leading firms alike in the areas of internet technology, mobile, social and digital media, mobile technology, open source technologies and so on.
He is Certified Digital Marketing Master Trainer, HRD Corp Certified Trainer and Principal Fellow of the Oxbridge Institute of Professional Development UK. He is also an alumni of the Alibaba Business School Netpreneur program.
Fahmi Idris
Digital Marketing Master Trainer,
Certified Facebook Marketing Professional,
CEO, Centre of Digital Entreprenuership (CoDE Malaysia)
Certified Facebook Marketing Professional,
CEO, Centre of Digital Entreprenuership (CoDE Malaysia)
Fahmi Idris is the CEO of Centre of Digital Entrepreneurship (CoDE Malaysia) , a digital entrepreneurship accelerator offering training, advisory and coaching with the objective reskilling and upskilling Malaysians and enabling the transfer of skills, tools and knowledge towards creating new dynamic digital entrepreneurs.
Fahmi is also a digital marketing coach, practitioner and consultant specializing where he is actively involved in various organizations where he has proven track record of creating online entrepreneurs in Malaysia.
He is a Facebook and Google Certified Professional, Certified Digital Marketing Master Trainer and HRD Corp Certified Trainer.
Key Features
- 24 hours of instructor led training
- Fully Online
- Class recording available
- Interactive Learning
- Additional Coaching Sessions
- 100% HRDF SBL-KHAS Claimable!
Pre-Requisites
- Basic Marketing Knowledge
- Analytical Mindset
- Willingness to self learn online
- No prior experience is required
- We will start from the very basics
- Committed to complete all tasks
Who Should Join
- Startup business owners
- Existing business owners looking to improve or develop new marketing strategies
- Home business owners
- Students
- Anyone with interest of gaining knowledge in the field of digital marketing
Program Key Highlights
24 hours of Live Remote Online Learning
Additional Coaching Hours
Live Hands-on Projects
Certification by ICTC
Mentorship with Industry Experts
Designed for Beginners
- Course Code:CDM-A001
- Who Should Join:Anyone with interest to start up or want to refine their skills in marketing their businesses
- Language:English
- Certification:Awarded by ICTC
Get in Touch With Us Today!
This training program is suitable for anyone who intends to enter into the field of Digital Marketing.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
Program Fee
Public program price MYR 1,400.00 per pax.
Final payable amount MYR 699.00 per pax
One-time fee. One year access to course materials and resources.
T-Academy is a HRDCorp registered training provider. Our panel of expert trainers provide technology training for some of the biggest organizations in Asia.
READY TO KICKSTART YOUR Digital Marketing JOURNEY?
Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at enquiries@thulija.com or +601125389115
Contact us on Whatsapp for more enquiries