Digital Marketing
Foundation
 
Master the basics and be on your way to become
a certified professional digital marketer
 
2 Days / 16 hours / 7 Modules
+ 3 month coaching + 1 year eLearning access
funding-schemes sbl-khas-black-right-alligned
Digital Marketing
Foundation
Become a certified professional
& gain essential skills and
knowledge needed to excel as a
digital marketing professional
2 Days / 16 hours / 7 Modules
+ 3 month coaching + 1 year eLearning access



funding-schemes-sbl-khas-white-centered
Arm yourself with the essential principles and practices of marketing in the digital economy by learning how to market your products and services using Digital Marketing Strategies.
Creating a winning digital marketing strategy can be a tricky thing to achieve, and it’s especially hard to know where to start.
Comprehensive hands on exercises are integrated throughout to reinforce learning and develop real competency. This course provides you with an introduction to key digital specialisms, covering both mobile and social media marketing.

Duration

2 days / 16 hours

Level

Beginner

Delivery

100% Online - Instructor Led
  • Course Code:

    DM101
  • Who Should Join:

    This course is beneficial to beginners in online marketing.
  • Language:

    English
  • Certification:

    Participants will receive a certificate of competence.
 
Key Learning Outcomes
This course will provide participants an opportunity to understand the fundamental issues and challenges of digital marketing which includes customer psychology and segmentation, derive actionable insights from analytics and leverage digital marketing strategies to drive favorable business outcomes for your organization.
By the end of the training program, participants will be able to:
  • Understand in a broad view what are comprises in digital marketing.
  • Get to know the process and concepts of some digital marketing components.
  • Have an overview of what will be needed for your business to move on in digital marketing.
  • Understand the core functions & principles of digital marketing
  • Successful Social media and digital marketing techniques
  • Real-world application of digital marketing and e-commerce methods
  • How to market yourself and your products more effectively and efficiently

 
Key Learning Outcomes
This course will provide participants an opportunity to understand the fundamental issues and challenges of digital marketing which includes customer psychology and segmentation, derive actionable insights from analytics and leverage digital marketing strategies to drive favorable business outcomes for your organization.
By the end of the training program, participants will be able to:
  • Demonstrate practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs
  • Acquire analytical skills to develop digital marketing strategy effectively
  • Use new media such as mobile, online search, and social networking sites, and be able to apply measurement techniques to evaluate digital marketing efforts.
  • Demonstrate the ability to recognize the ongoing trends in global e-commerce markets and technology given the dynamic and rapidly changing digital landscape.
  • Optimize marketing campaigns based on campaign results

Course Modules Covered
Module 1: Introduction to Digital Marketing
  • Understanding Online Business Models – B2B vs B2C
  • Digital Community Concept
  • Digital Business Structure
Module 2: Digital Customer Segmentation
  • Client Profiling
  • Unique Selling Propositions
  • Understanding Customer Segmentation
Module 3: 5 Step Digital Marketing Process
  • Finding a need and filling it
  • Market Research
  • Driving Traffic to your digital platform
  • Sales Conversion
  • Customer Retention
Module 4: The Digital Sales Funnel
  • Going through the stages of digital marketing funnel
  • Lead Generation
  • Lead Nurturing
  • Sales and Conversion
Module 5: Developing Digital Marketing Assets
  • Developing Landing Pages
  • Content generation
  • Social Media Assets – Facebook, Instagram
Module 6: Digital Marketing Tools and Tactics
  • Fundamentals of Facebook Marketing and Instagram
  • Soft Selling and Hard Selling Posts
  • AIDA Principle
Module 7: Attracting and Retaining Visitors
  • Engaging and Communicating with Customers on social media
  • Content Marketing Strategies
  • Creating a High-Performing Emails
  • Analyzing Your Marketing Emails
  • Nurturing Leads Using Emails
Our Training Methodology

Practical Assignments

We provide hands-on assignments that requires practical implementation.

Virtual Coaching Sessions

Online coaching sessions that happen over the phone, via video, or on a web platform.

1 Year Access to LMS

Get access to learning resources upto 1 year of class completion.

Live Project Experience

Hands-on learning and training gives participants the opportunity to experience real world situations.

Online Assessments

Participants can assess reflect on their own learning and their level/skills.

Free Industry Webinars

Stay current on market research trends, learn best practices through our webinar sessions.
The Instructors
 
kgopala
 
Gopala
Digital Marketing Master Trainer,
HRDF Certified Trainer and Digital Marketing Consultant,
Founder, Thulija Academy

A serial entrepreneur and a technologist with more than a decade of experience in conceptualizing ideas, seizing opportunities, building operations, leading new business development initiatives and start-ups
Apart from building businesses, he is also a speaker and consultant where he has provided consultation services on technology and business development for both start-ups and leading firms alike in the areas of internet technology, mobile, social and digital media, mobile technology, open source technologies and so on.
He is Certified Digital Marketing Master Trainer, HRD Corp Certified Trainer and Principal Fellow of the Oxbridge Institute of Professional Development UK. He is also an alumni of the Alibaba Business School Netpreneur program.
 
fahmi-idris
 
Fahmi Idris
Digital Marketing Master Trainer,
Certified Facebook Marketing Professional,
CEO, Centre of Digital Entreprenuership (CoDE Malaysia)

Fahmi Idris is the CEO of Centre of Digital Entrepreneurship (CoDE Malaysia) , a digital entrepreneurship accelerator offering training, advisory and coaching with the objective reskilling and upskilling Malaysians and enabling the transfer of skills, tools and knowledge towards creating new dynamic digital entrepreneurs.
Fahmi is also a digital marketing coach, practitioner and consultant specializing where he is actively involved in various organizations where he has proven track record of creating online entrepreneurs in Malaysia.
He is a Facebook and Google Certified Professional, Certified Digital Marketing Master Trainer and HRD Corp Certified Trainer.

Key Features

  • 16 hours of instructor led training
  • Fully Online
  • Class recording available
  • Interactive Learning
  • Additional Coaching Sessions
  • 100% HRDF SBL-KHAS Claimable!

Pre-Requisites

  • Basic Marketing Knowledge
  • Analytical Mindset
  • Willingness to self learn online
  • No prior experience is required
  • We will start from the very basics
  • Committed to complete all tasks
  • Participants are required to bring their own laptops

Who Should Join

  • Startup business owners
  • Existing business owners looking to improve or develop new marketing strategies
  • Home business owners
  • Students
  • Anyone with interest of gaining knowledge in the field of digital marketing
Program Key Highlights
online-learning-2
16 hours of Live Remote Online Learning
learning-hours
Additional Coaching Hours
hands-on
Live Hands-on Projects
certification
Certificate of Competence by Thulija Academy with GenuineIn Digital Credentials
mentor
Mentorship with Industry Experts
industry
Designed for Beginners
Request for more Information

    Get in Touch With Us Today!

    This training program is suitable for anyone who intends to enter into the field of Digital Marketing.
    This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
    Program Fee

    MYR 1300 per pax.
    CNY Promo price MYR 699 per pax .
    One-time fee. One year access to course materials and resources.
    funding-schemes-sbl-khas-white-centered
    Funding Schemes for Companies who are claiming from their HRDF levy.


     
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    Thulija Academy is a HRDF registered training provider. Our panel of expert trainers provide technology training for some of the biggest organizations in Asia.

     
     
     



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    Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at info@thulija.com or +60123661502
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