Email Marketing
Foundation
 
Learn to create an email marketing strategy that will
help steer your business in the right direction.
 
1 Day / 9 Hours / 6 Modules
+ 3 month coaching + 1 year eLearning access
funding-schemes-sbl-khas-white-centered
Email Marketing
Training Program
 
Become a certified professional
& gain essential skills and
knowledge needed to excel as a
digital marketing professional
 
1 Day / 9 Hours / 6 Modules
+ 3 month coaching + 1 year eLearning access
funding-schemes-sbl-khas-white-centered
Master the fundamentals of Digital Marketing to get a head start on your business or career.
In this course, we focus on the introduction and insights to a breadth of core and emerging skills related to digital channels and disciplines.
This course will provide the practical application of knowledge that allows you to emerge from the program prepared with the skills and experience that give you a competitive edge as you seek to enter the workforce to build a marketing career or as an entrepreneur.

Duration

1 day / 9 hours

Level

Beginner to Intermediate

Delivery

100% Online - Instructor Led
  • Course Code:

    DM103
  • Who Should Join:

    Anyone with interest to start up or want to refine their skills in marketing their businesses
  • Language:

    English
  • Dual Certification:

    Participants will receive a certificate of competence.
 
Key Learning Outcomes
This course will provide participants an opportunity to understand the fundamental issues and challenges of digital marketing which includes customer psychology and segmentation, derive actionable insights from analytics and leverage digital marketing strategies to drive favorable business outcomes for your organization.
By the end of the training program, participants will be able to:
  • Create Email Marketing campaigns and apply marketing automation techniques for lead nurturing using an Email Marketing and a CRM software
  • Perform segmentation of a contact database for customer lifecycle marketing
  • Illustrate the process of acquiring a lead for customer lifecycle marketing purposes
  • Analyse email marketing reports and identify optimisation techniques to improve campaign performance
  • Identify organisation codes of practice and guidelines relating to the use of customer data
  • Apply a 5-step framework to your Email Marketing campaigns. (Define Customer Personas and Objectives => Create Segments => Acquire Customer Data => Nurture Leads =>Analyse Data & Optimise)

 
Key Learning Outcomes
This course will provide participants an opportunity to understand the fundamental issues and challenges of digital marketing which includes customer psychology and segmentation, derive actionable insights from analytics and leverage digital marketing strategies to drive favorable business outcomes for your organization.
By the end of the training program, participants will be able to:
  • Demonstrate practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs
  • Acquire analytical skills to develop digital marketing strategy effectively
  • Use new media such as mobile, online search, and social networking sites, and be able to apply measurement techniques to evaluate digital marketing efforts.
  • Demonstrate the ability to recognize the ongoing trends in global e-commerce markets and technology given the dynamic and rapidly changing digital landscape.
  • Optimize marketing campaigns based on campaign results

Course Modules Covered in the Email Marketing program
Module 1: Automation
  • What is email marketing, lead nurturing, customer relationship management, marketing automation, and why is it important?
  • How has lead nurturing evolved
  • The Power of Email Marketing and its Role in a Digital Marketing Strategy
  • Email as a Customer Retention Tool
  • Data-driven Analysis
  • Personalization and Segmentation
Module 2: Define Customer Personas and Objectives
  • Defining your email marketing objectives
  • Defining your customer personas
  • Understanding Customer Lifecycle Marketing in Relation to Email Marketing
Module 3: Create Segments
  • Why Should You Segment?
  • Who Can You Segment?
  • What Can You Segment?
  • When Can You Segment?
  • Where Can You Segment?
Module 4: Acquire Customer Data
  • Personal Data Protection Act (PDPA) Guidelines
  • Identifying and Acquiring Sales and Marketing Information for Marketing Purposes
  • How do you collect the data
  • Lead Acquisition and Segmentation Process
Module 5: Nurture and Segment Leads
  • What is Lead Nurturing?
  • Developing a Lead Nurturing Strategy
  • Lead Nurturing Workflow Example
  • 6 Types of Emails for Email Marketing
Module 6: Analyze Data and Optimize Campaigns
  • Why You Should Analyse Your Email Marketing Data
  • Essential Email Marketing Metrics Every Marketer Should Track and Optimise
Our Training Methodology

Practical Assignments

We provide hands-on assignments that requires practical implementation.

Virtual Coaching Sessions

Online coaching sessions that happen over the phone, via video, or on a web platform.

1 Year Access to LMS

Get access to learning resources upto 1 year of class completion.

Live Project Experience

Hands-on learning and training gives participants the opportunity to experience real world situations.

Online Assessments

Participants can assess reflect on their own learning and their level/skills.

Free Industry Webinars

Stay current on market research trends, learn best practices through our webinar sessions.
The Instructors
 
kgopala
 
Gopala
Digital Marketing Master Trainer,
HRDF Certified Trainer and Digital Marketing Consultant,
Founder, Thulija Academy

A serial entrepreneur and a technologist with more than a decade of experience in conceptualizing ideas, seizing opportunities, building operations, leading new business development initiatives and start-ups
Apart from building businesses, he is also a speaker and consultant where he has provided consultation services on technology and business development for both start-ups and leading firms alike in the areas of internet technology, mobile, social and digital media, mobile technology, open source technologies and so on.
He is Certified Digital Marketing Master Trainer, HRD Corp Certified Trainer and Principal Fellow of the Oxbridge Institute of Professional Development UK. He is also an alumni of the Alibaba Business School Netpreneur program.
 
fahmi-idris
 
Fahmi Idris
Digital Marketing Master Trainer,
Certified Facebook Marketing Professional,
CEO, Centre of Digital Entreprenuership (CoDE Malaysia)

Fahmi Idris is the CEO of Centre of Digital Entrepreneurship (CoDE Malaysia) , a digital entrepreneurship accelerator offering training, advisory and coaching with the objective reskilling and upskilling Malaysians and enabling the transfer of skills, tools and knowledge towards creating new dynamic digital entrepreneurs.
Fahmi is also a digital marketing coach, practitioner and consultant specializing where he is actively involved in various organizations where he has proven track record of creating online entrepreneurs in Malaysia.
He is a Facebook and Google Certified Professional, Certified Digital Marketing Master Trainer and HRD Corp Certified Trainer.

Key Features

  • 9 hours of instructor led training
  • Fully Online
  • Class recording available
  • Interactive Learning
  • Additional Coaching Sessions
  • 100% HRDF SBL-KHAS & MDEC MyWiT Claimable!

Pre-Requisites

  • Basic Marketing Knowledge
  • Analytical Mindset
  • Willingness to self learn online
  • No prior experience is required
  • We will start from the very basics
  • Committed to complete all tasks

Who Should Join

  • Marketing and Advertising Executives
  • Marketing Directors
  • Sales Executives
  • Digital Marketing Managers
  • Startups
Program Key Highlights
online-learning-2
9 hours of Live Remote Online Learning
learning-hours
Additional Coaching Hours
hands-on
Live Hands-on Projects
certification
Dual Certification by Local & International Body
mentor
Mentorship with Industry Experts
industry
Designed for Beginners & Professionals
Request for more Information

    Get in Touch With Us Today!

    This training program is suitable for anyone who intends to enter into the field of Digital Marketing.
    This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
    Program Fee

    Funding price MYR 1300 per pax .
    One-time fee. One year access to course materials and resources.
     
     



    READY TO KICKSTART YOUR Digital Marketing JOURNEY?
    Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at info@thulija.com or +60123661502
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