Facebook Marketing

Foundation

Master the fundamentals of Facebook marketing and
leverage the platform to step up your marketing game

2 Days / 16 Hours / 9 Modules
+ 3 month coaching + 1 year eLearning access

Facebook Marketing
Fundamentals
Training Program
 

Become a certified professional
& gain essential skills and
knowledge needed to excel as a
digital marketing professional
 
6 Days / 48 Hours / 10 Modules
+ 3 month coaching + 1 year eLearning access

Are you struggling to generate leads (and exposure) for your online or offline business? This program will cover a more comprehensive Facebook marketing to take your presence on Facebook to the next level.

The course also allows you to harness the power of proven Facebook targeting strategies to build your fan base, engage with your community, generate leads and make more sales.
 
Key Learning Outcomes

This course will provide participants an opportunity to understand the fundamental issues and challenges of digital marketing which includes customer psychology and segmentation, derive actionable insights from analytics and leverage digital marketing strategies to drive favorable business outcomes for your organization.
By the end of the training program, participants will be able to:

  • Have and in-depth knowledge and understanding of marketing on Facebook.
  • Implement different Facebook marketing strategies to grow the page, get engagement and convert fans into buyers.
  • Learn how to maximize the potential the Facebook ad platform has to offer.
  • Master Facebook advertising tools and learn how to create a perfect target audience groups that are most interested, capable and willing to buy your product and target them with Facebook ads.
  • Get to know the hints, the tricks and tips to make Facebook works for your business!

 
Key Learning Outcomes

This course will provide participants an opportunity to understand the fundamental issues and challenges of digital marketing which includes customer psychology and segmentation, derive actionable insights from analytics and leverage digital marketing strategies to drive favorable business outcomes for your organization.
By the end of the training program, participants will be able to:

  • Have and in-depth knowledge and understanding of marketing on Facebook.
  • Implement different Facebook marketing strategies to grow the page, get engagement and convert fans into buyers.
  • Learn how to maximize the potential the Facebook ad platform has to offer.
  • Master Facebook advertising tools and learn how to create a perfect target audience groups that are most interested, capable and willing to buy your product and target them with Facebook ads.
  • Get to know the hints, the tricks and tips to make Facebook works for your business!

Course Modules Covered in the Facebook Marketing Foundation program
Module 1: The Current State
  • Global & Malaysia Statistics
  • Facebook trends & features 2017
  • Messenger bots
  • Different type of videos
  • Others
Module 2: Create Your Facebook Page Like A Pro
  • Business Page Creation
  • -Get started
  • -Category – Type of page
  • -Claim your page name
  • -Getting free & creative cover photo
  • -Tools & Inspirations
  • Page setting and CTA buttons
  • Page Optimization
  • Group activity – Start creating your page now
Module 3: Facebook Post Options
  • Share a Photo or Video on FacebookPhoto
  • -Photo
  • -Video
  • -Album
  • -Slideshow
  • -Carousel
  • -Canvas
  • Advertise your business
  • Get sign ups
  • Help people find your business
  • Get phone calls
  • Get messages
  • Customer Retention
  • Create an event
  • Create an offer
  • Create a product
  • Write a note
Module 4: Facebook Content Strategy
  • Content Pillars
  • Wall Posts Types
  • Wall Posts Ideas
  • Native Publishing Tool
  • Free online graphic tools – turning non-designer into a designer!
  • Free online video editor
  • Inspiration tolls – Create stunning social media posts in seconds with 6000+ templates
  • Discover trend and buzz tools
  • Group activity – Posts creation
Module 5: Advertising On Facebook
  • Developing Landing Pages
  • Content generation
  • Social Media Assets – Facebook, Instagram
Module 6: Digital Marketing Tools and Tactics
  • Fundamentals of Facebook Marketing and Instagram
  • Soft Selling and Hard Selling Posts
  • AIDA Principle
Module 7: Attracting and Retaining Visitors
  • Engaging and Communicating with Customers on social media
  • Content Marketing Strategies
  • Creating a High-Performing Emails
  • Analyzing Your Marketing Emails
  • Nurturing Leads Using Emails
Module 8: Facebook Groups
  • Why Facebook Groups?
  • Facebook Groups creation
  • Growing and promoting your groups
  • Managing a successful group
Module 9: Measurement & Tracking
  • Facebook Insights
  • Understanding the different elements
  • Benchmarking tools
Our Training Methodology
The Instructors
 
 
Gopala
Digital Marketing Master Trainer,
HRDF Certified Trainer and Digital Marketing Consultant,
Founder, Thulija Academy

A serial entrepreneur and a technologist with more than a decade of experience in conceptualizing ideas, seizing opportunities, building operations, leading new business development initiatives and start-ups
Apart from building businesses, he is also a speaker and consultant where he has provided consultation services on technology and business development for both start-ups and leading firms alike in the areas of internet technology, mobile, social and digital media, mobile technology, open source technologies and so on.
He is Certified Digital Marketing Master Trainer, HRD Corp Certified Trainer and Principal Fellow of the Oxbridge Institute of Professional Development UK. He is also an alumni of the Alibaba Business School Netpreneur program.
 
 
Fahmi Idris
Digital Marketing Master Trainer,
Certified Facebook Marketing Professional,
CEO, Centre of Digital Entreprenuership (CoDE Malaysia)

Fahmi Idris is the CEO of Centre of Digital Entrepreneurship (CoDE Malaysia) , a digital entrepreneurship accelerator offering training, advisory and coaching with the objective reskilling and upskilling Malaysians and enabling the transfer of skills, tools and knowledge towards creating new dynamic digital entrepreneurs.
Fahmi is also a digital marketing coach, practitioner and consultant specializing where he is actively involved in various organizations where he has proven track record of creating online entrepreneurs in Malaysia.
He is a Facebook and Google Certified Professional, Certified Digital Marketing Master Trainer and HRD Corp Certified Trainer.
Program Key Highlights

online-learning-2
16 hours of Live Remote Online Learning
learning-hours
Additional Coaching Hours
hands-on
Live Hands-on Projects
certification
Dual Certification by Local & International Body
mentor
Mentorship with Industry Experts
industry
Designed for Beginners & Professionals

Get Professionally Certified

Upon successfully completing this program, participants will be awarded the Professional Certification in Digital Marketing by the International Council for Technology Certifications (ICTC).
This award is a validation to the efforts taken to master the domain expertise that will set you apart from your competition.
Be a part of the global network of technology professionals and join the community across sectors.
Get in Touch With Us Today!

This training program is suitable for anyone who intends to enter into the field of Digital Marketing.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
Program Fee

Funding price MYR 1300 per pax .
One-time fee. One year access to course materials and resources.
 
 



READY TO KICKSTART YOUR Digital Marketing JOURNEY?
Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at info@thulija.com or +60123661502
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