Are you struggling to generate leads (and exposure) for your online or offline business? This program will cover a more comprehensive Facebook marketing to take your presence on Facebook to the next level.
The course also allows you to harness the power of proven Facebook targeting strategies to build your fan base, engage with your community, generate leads and make more sales.
Duration
2 days / 16 hours
Level
Beginner to Intermediate
Delivery
100% Online - Instructor Led
- Course Code:DM103
- Who Should Join:This course is beneficial to beginners in online marketing.
- Language:English
- Dual Certification:Awarded by ICTC & UiTM
Course Modules Covered in the Facebook Marketing Foundation program
Module 1: The Current State
- Global & Malaysia Statistics
- Facebook trends & features 2017
- Messenger bots
- Different type of videos
- Others
Module 2: Create Your Facebook Page Like A Pro
- Business Page Creation
- -Get started
- -Category – Type of page
- -Claim your page name
- -Getting free & creative cover photo
- -Tools & Inspirations
- Page setting and CTA buttons
- Page Optimization
- Group activity – Start creating your page now
Module 3: Facebook Post Options
- Share a Photo or Video on FacebookPhoto
- -Photo
- -Video
- -Album
- -Slideshow
- -Carousel
- -Canvas
- Advertise your business
- Get sign ups
- Help people find your business
- Get phone calls
- Get messages
- Customer Retention
- Create an event
- Create an offer
- Create a product
- Write a note
Module 4: Facebook Content Strategy
- Content Pillars
- Wall Posts Types
- Wall Posts Ideas
- Native Publishing Tool
- Free online graphic tools – turning non-designer into a designer!
- Free online video editor
- Inspiration tolls – Create stunning social media posts in seconds with 6000+ templates
- Discover trend and buzz tools
- Group activity – Posts creation
Module 5: Advertising On Facebook
- Developing Landing Pages
- Content generation
- Social Media Assets – Facebook, Instagram
Module 6: Digital Marketing Tools and Tactics
- Fundamentals of Facebook Marketing and Instagram
- Soft Selling and Hard Selling Posts
- AIDA Principle
Module 7: Attracting and Retaining Visitors
- Engaging and Communicating with Customers on social media
- Content Marketing Strategies
- Creating a High-Performing Emails
- Analyzing Your Marketing Emails
- Nurturing Leads Using Emails
Module 8: Facebook Groups
- Why Facebook Groups?
- Facebook Groups creation
- Growing and promoting your groups
- Managing a successful group
Module 9: Measurement & Tracking
- Facebook Insights
- Understanding the different elements
- Benchmarking tools
Our Training Methodology
Practical Assignments
We provide hands-on assignments that requires practical implementation.
Virtual Coaching Sessions
Online coaching sessions that happen over the phone, via video, or on a web platform.
1 Year Access to LMS
Get access to learning resources upto 1 year of class completion.
Live Project Experience
Hands-on learning and training gives participants the opportunity to experience real world situations.
Online Assessments
Participants can assess reflect on their own learning and their level/skills.
Free Industry Webinars
Stay current on market research trends, learn best practices through our webinar sessions.
The Instructors
Gopala
Digital Marketing Master Trainer,
HRDF Certified Trainer and Digital Marketing Consultant,
Founder, Thulija Academy
HRDF Certified Trainer and Digital Marketing Consultant,
Founder, Thulija Academy
A serial entrepreneur and a technologist with more than a decade of experience in conceptualizing ideas, seizing opportunities, building operations, leading new business development initiatives and start-ups
Apart from building businesses, he is also a speaker and consultant where he has provided consultation services on technology and business development for both start-ups and leading firms alike in the areas of internet technology, mobile, social and digital media, mobile technology, open source technologies and so on.
He is Certified Digital Marketing Master Trainer, HRD Corp Certified Trainer and Principal Fellow of the Oxbridge Institute of Professional Development UK. He is also an alumni of the Alibaba Business School Netpreneur program.
Fahmi Idris
Digital Marketing Master Trainer,
Certified Facebook Marketing Professional,
CEO, Centre of Digital Entreprenuership (CoDE Malaysia)
Certified Facebook Marketing Professional,
CEO, Centre of Digital Entreprenuership (CoDE Malaysia)
Fahmi Idris is the CEO of Centre of Digital Entrepreneurship (CoDE Malaysia) , a digital entrepreneurship accelerator offering training, advisory and coaching with the objective reskilling and upskilling Malaysians and enabling the transfer of skills, tools and knowledge towards creating new dynamic digital entrepreneurs.
Fahmi is also a digital marketing coach, practitioner and consultant specializing where he is actively involved in various organizations where he has proven track record of creating online entrepreneurs in Malaysia.
He is a Facebook and Google Certified Professional, Certified Digital Marketing Master Trainer and HRD Corp Certified Trainer.
Key Features
- 48 hours of instructor led training
- Fully Online
- Class recording available
- Interactive Learning
- Additional Coaching Sessions
- 100% HRDF SBL-KHAS & MDEC MyWiT Claimable!
Pre-Requisites
- Basic Marketing Knowledge
- Analytical Mindset
- Willingness to self learn online
- No prior experience is required
- We will start from the very basics
- Committed to complete all tasks
- Participants are required to bring their own laptops
Who Should Join
- Startup business owners
- Existing business owners looking to improve or develop new marketing strategies
- Home business owners
- Students
- Anyone with interest of gaining knowledge in the field of digital marketing
Program Key Highlights
16 hours of Live Remote Online Learning
Additional Coaching Hours
Live Hands-on Projects
Dual Certification by Local & International Body
Mentorship with Industry Experts
Designed for Beginners & Professionals
Request for more Information
Get Professionally Certified
Upon successfully completing this program, participants will be awarded the Professional Certification in Digital Marketing by the International Council for Technology Certifications (ICTC).
This award is a validation to the efforts taken to master the domain expertise that will set you apart from your competition.
Be a part of the global network of technology professionals and join the community across sectors.
Get in Touch With Us Today!
This training program is suitable for anyone who intends to enter into the field of Digital Marketing.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
Program Fee
Funding price MYR 1300 per pax .
One-time fee. One year access to course materials and resources.
READY TO KICKSTART YOUR Digital Marketing JOURNEY?
Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at info@thulija.com or +60123661502
Contact us on Whatsapp for more enquiries