Are you struggling to generate leads (and exposure) for your online or offline business? This program will cover a more comprehensive Facebook marketing to take your presence on Facebook to the next level.
The course also allows you to harness the power of proven Facebook targeting strategies to build your fan base, engage with your community, generate leads and make more sales.
Duration
2 days / 16 hours
Level
Intermediate
Delivery
100% Online - Instructor Led
- Course Code:DM106
- Who Should Join:This course is beneficial to beginners in online marketing.
- Language:English
- Dual Certification:Participants will receive a certificate of competence.
Course Modules Covered in the Professional Digital Marketer program
Module 1: Understand SEO Strategy Development
- Understand Google Digital Roadmap in SEO Implementation
- Understand client web Site Audits
- -Indexation
- -Accessibility
- -Content assessment
- -Goals Assessment
Module 2: Keyword Research
- The problem with keyword tools and where they fall short
- How to find more keywords for more traffic & keywords that are easier to rank
- Two additional keyword tools, especially for non-Google search
- Exercise one: I did to get more keyword ideas that keyword tools were not giving me
- Exercise two: Thinking in keywords
Module 3: On Page SEO
- Introduction To Search Console (Webmaster)
- Create A Sitemap.xml For Your Website
- Troubleshooting Crawling Errors
- How To Add Your Website To Google Search Console
- Add Sitemap Of Your Site To Google Search Console (Webmaster)
- Where your pages are ranking and page/query performance
Module 4: Local SEO
- Key Points To Win Local SEO
- Local SEO – Keyword Research
- Registering Our Business On “Google My Business”
- Completing Local SEO
Module 5: Exploring suggested SEO tools to improvise SEO campaigns for backlink (participant can sign up for trial account for the class).
- Ahref
- SEMRush
- Articleforge
Module 6: Remarketing with Google Ads
- Setup Remarketing in Google Ads
- Setup Remarketing with Google Analytics
- Create Remarketing List
- Setup Remarketing List for Search Ad Campaigns
- Setup Remarketing List for Display Ad Campaigns
Module 7: Dynamic Remarketing List
- Setup Dynamic Remarketing
- Create Dynamic Display Ad Feed
- Create Dynamic Display Ad
Module 8: Performance Monitoring
- Search/Display Impression Share
- Auction Insights
- Search Terms Report
Module 9: Advanced Optimization
- Ad Scheduling
- Location Bid Adjustments
- Device Bid Adjustments
- Negative Keywords
- Placement Exclusion
Module 10: Automated Bidding Strategies
- Maximize Clicks
- Target Search Page Location
- Target Outranking Share
- Target CPA
- Enhanced cost-per-click (ECPC)
- Target ROAS
Module 11: Shared Budget
- Setup Shared Budget
- Apply Shared Budget to Campaigns
Module 12: Tracking Template & Custom Parameters
- Setup Tracking Template
- Setup Custom Parameters
Module 13: Google Ads Editor
- Download & Installation of Google AdWords Editor
- How to use Google AdWords Editor for faster & efficient in creating campaigns, ads & target keywords?
Our Training Methodology
Practical Assignments
We provide hands-on assignments that requires practical implementation.
Virtual Coaching Sessions
Online coaching sessions that happen over the phone, via video, or on a web platform.
1 Year Access to LMS
Get access to learning resources upto 1 year of class completion.
Live Project Experience
Hands-on learning and training gives participants the opportunity to experience real world situations.
Online Assessments
Participants can assess reflect on their own learning and their level/skills.
Free Industry Webinars
Stay current on market research trends, learn best practices through our webinar sessions.
The Instructors
Gopala
Digital Marketing Master Trainer,
HRDF Certified Trainer and Digital Marketing Consultant,
Founder, Thulija Academy
HRDF Certified Trainer and Digital Marketing Consultant,
Founder, Thulija Academy
A serial entrepreneur and a technologist with more than a decade of experience in conceptualizing ideas, seizing opportunities, building operations, leading new business development initiatives and start-ups
Apart from building businesses, he is also a speaker and consultant where he has provided consultation services on technology and business development for both start-ups and leading firms alike in the areas of internet technology, mobile, social and digital media, mobile technology, open source technologies and so on.
He is Certified Digital Marketing Master Trainer, HRD Corp Certified Trainer and Principal Fellow of the Oxbridge Institute of Professional Development UK. He is also an alumni of the Alibaba Business School Netpreneur program.
Fahmi Idris
Digital Marketing Master Trainer,
Certified Facebook Marketing Professional,
CEO, Centre of Digital Entreprenuership (CoDE Malaysia)
Certified Facebook Marketing Professional,
CEO, Centre of Digital Entreprenuership (CoDE Malaysia)
Fahmi Idris is the CEO of Centre of Digital Entrepreneurship (CoDE Malaysia) , a digital entrepreneurship accelerator offering training, advisory and coaching with the objective reskilling and upskilling Malaysians and enabling the transfer of skills, tools and knowledge towards creating new dynamic digital entrepreneurs.
Fahmi is also a digital marketing coach, practitioner and consultant specializing where he is actively involved in various organizations where he has proven track record of creating online entrepreneurs in Malaysia.
He is a Facebook and Google Certified Professional, Certified Digital Marketing Master Trainer and HRD Corp Certified Trainer.
Key Features
- 48 hours of instructor led training
- Fully Online
- Class recording available
- Interactive Learning
- Additional Coaching Sessions
- 100% HRDF SBL-KHAS & MDEC MyWiT Claimable!
Pre-Requisites
- Basic Marketing Knowledge
- Analytical Mindset
- Willingness to self learn online
- No prior experience is required
- We will start from the very basics
- Committed to complete all tasks
- Participants are required to bring their own laptops
Who Should Join
- Startup business owners
- Existing business owners looking to improve or develop new marketing strategies
- Home business owners
- Students
- Anyone with interest of gaining knowledge in the field of digital marketing
Program Key Highlights
16 hours of Live Remote Online Learning
Additional Coaching Hours
Live Hands-on Projects
Dual Certification by Local & International Body
Mentorship with Industry Experts
Designed for Beginners & Professionals
Request for more Information
Get Professionally Certified
Upon successfully completing this program, participants will be awarded the Professional Certification in Digital Marketing by the International Council for Technology Certifications (ICTC).
This award is a validation to the efforts taken to master the domain expertise that will set you apart from your competition.
Be a part of the global network of technology professionals and join the community across sectors.
Digital Marketing Training FAQs
1Do I Get A Certificate At The End Of The Course?
Yes.You will get a certificate at the end of the course from Thulija Academy.
2How Will The Labs Be Conducted?
Labs will be conducted through online means. Recorded playbacks are provided to participants after the sessions are over.
Get in Touch With Us Today!
This training program is suitable for anyone who intends to enter into the field of Digital Marketing.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
This program is being conducted in Malaysia and can be joined by anyone, anywhere in the world remotely.
Program Fee
Funding price MYR 1800 per pax .
One-time fee. One year access to course materials and resources.
READY TO KICKSTART YOUR Digital Marketing JOURNEY?
Please fill in the form and a Program Advisor will reach out to you. You can also reach out to us at info@thulija.com or +60123661502
Contact us on Whatsapp for more enquiries