Business Model Generation

Practitioner - BMGENP™

Improve your business model or try
creating a new one to compete in today's

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Business Model
Practitioner -

Improve your business model or
try creating a new one to
compete in today's market
Learn how to improve business models or formulate a new one from the ground up utilizing newly gained knowledge

With this certification you will learn how to create business models that links specific financial and nonfinancial measures in a logical chain to delineate how a company’s strategy translates into the accomplishment of stated financial goals using the Business Model Canvas.

The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual tool with elements describing a company’s value proposition, infrastructure, customers and finances. It assists companies in aligning their activities by illustrating potential trade-offs by comparing them to one another and being able to see the bigger picture of their overall business framework.
Key Learning Objectives

  • Understanding the concepts of business models, their patterns, and how they operate.
  • Introduction to the Business Model Canvas to develop new business models and document existing ones.
  • Understanding the different blocks of the Business Model Canvas and what their function is.
  • Introduction to the Lean Startup Method (Create, Measure, Learn) and Continuous Innovation.
  • Analyze the Lean Canvas and its function as a better method to focus on problems and possible solutions.
  • Analyze a possible basis of profitability in a Business Model to pivot quickly if necessary.
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Program Modules
Module 1 - Business Model – Concepts / Foundations

Module 1: Business Model – Concepts / Foundations

  1. Foundations
  2. How many types of business model are there?
  3. Foundations
  4. What is the Business Model Canvas (BMC)?
  5. Foundations
Module 2 - Introduction to the Business Model Canvas

Module 2: Introduction to the Business Model Canvas

  1. Foundations
  2. Creator
  3. Business Model Canvas
  4. Exercise
Module 3 - Business Model Canvas - Blocks

Module 3: Business Model Canvas - Blocks

  1. Business Model Canvas - Blocks
  2. The Right Side
  3. Customer Segments Building Block
  4. Value Propositions Building Block
  5. Channels Building Block
  6. Customer Relationships Building Block
  7. Revenue Streams Building Block
  8. Price Mechanisms
  9. The Left Side
  10. Key Resources Building Block
  11. Key Partnerships Building Block
  12. Key Activities Building Block
  13. Cost Structure Building Block
Module 4 - Business Model Canvas – Revenue Streams & Cost Structure

Module 4: Business Model Canvas – Revenue Streams & Cost Structure

  1. Revenue Streams & Cost Structure
Module 5 - Business Model Canvas: Building Blocks ReCap

Module 5: Business Model Canvas: Building Blocks ReCap

  1. Customer Segment
  2. Value Proposition
  3. Channels
  4. Customer Relationships
  5. Revenue Sources
  6. Key Resources
  7. Key Activities
  8. Key Partnerships
  9. Cost Structure
Module 6 - Business Model Patterns

Module 6: Business Model Patterns

  1. Business Model Patterns
  2. Unbundled Strategy
  3. Long Tail
  4. LEGO®’s Long Tail Business Model
  5. Multisided
  6. Freemium
  7. Open/Platform
  8. Patterns ReCap
Module 7 - Business Model Canvas - Sequence

Module 7: Business Model Canvas - Sequence

  1. Sequence
Module 8 - Business Model Examples

Module 8: Business Model Examples

  1. Freemium
  2. Amazon
  3. Uber
  4. Groupon
  5. Spacex
  6. Walmart
  7. Zoom
  8. Netflix
  9. Tesla
  10. Vizologi
Module 9 - Blue Ocean Strategy

Module 9: Blue Ocean Strategy

  1. Blue Ocean Strategy
  2. Value Innovation
  3. Cost
  4. Buyer Value
  5. Cost Savings and Buyer Value
  6. Designing Your Own Business Model
  7. Pitch Your Business Model
Module 10 - Lean Startup

Module 10: Lean Startup

  1. What is a Startup?
  2. What is Lean Startup?
  3. Lean Startup Principles
  4. Applying the Lean Startup Methodology – The Create, Measure, Learn Cycle
  5. Lean Startup Benefits
  6. The 5 Key Principles of Lean Startup
Module 11 - Lean Canvas

Module 11: Lean Canvas

  1. Lean Canvas Creator
  2. What is Lean Canvas?
  3. Differences between the Business Model Canvas & Lean Canvas?
  4. Lean Canvas
  5. Lean Canvas - Sequence
Module 12 - Business Model Strategy

Module 12: Business Model Strategy

  1. Business Model Strategy
  2. Business Model Environment
  3. Evaluating Business Models
  4. Business Model Perspective on Blue Ocean Strategy
  5. Business Model Strategy
Module 13 - Additional Techniques and Tools

Module 13: Additional Techniques and Tools

  1. Empathy Map
  2. Ideation
  3. Visual Thinking
  4. Prototyping
  5. Storytelling
  6. Scenario Planning
  7. CertiProf Certification Program
  8. Business Model Coach
  9. Business Model Generation
Our Training Methodology
Program Key Highlights

48 hours of Remote Online Learning
Additional Coaching Hours
Live Hands-on Projects
Certified by International Body
Mentorship with Industry Experts
Designed for Beginners & Professionals

Get Professionally Certified

Upon successfully completing this program, participants will be awarded the Design Thinking Professional Certificate by Certiprof.
This award is a validation to the efforts taken to master the domain expertise that will set you apart from your competition.
Be a part of the global network of professionals and join the community across sectors.


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